Privacy Policy
Effective Date: June 18, 2025
Last Updated: June 18, 2025
Introduction
CWR Resources (“we,” “our,” or “us”) operates the website https://cwrresources.com (the “Service”). This Privacy Policy explains how we collect, use, and protect information when you visit our website.
Information We Collect
Information You Provide
When you use our contact forms, we collect the following personal information:
- Name (required)
- Email address (required)
- Phone number (required)
- Mailing address (optional)
When you use our “Sell Your Equipment” form, we may also collect:
- Equipment details (make, model, condition, specifications)
- Equipment photos (if provided)
- Equipment location information
- Other relevant equipment information you choose to share
This information is collected only when you voluntarily submit it through our contact forms to inquire about our services, products, or to sell equipment to us.
Information Automatically Collected
When you visit our website, certain information may be automatically collected through third-party services:
Google Analytics: We use Google Analytics to understand how visitors interact with our website. This service may collect:
- IP address (anonymized)
- Browser type and version
- Operating system
- Pages visited and time spent on pages
- Referring website
- General geographic location (city/region level)
Google Search Console: We use Google Search Console to monitor our website’s presence in Google search results. This service processes search query data and website performance metrics.
Third-Party Content
Our website embeds YouTube videos from our official YouTube channel to showcase our inventory. When you interact with these embedded videos, YouTube’s privacy policy applies to any data they may collect.
How We Use Information
The automatically collected information is used solely for:
- Analyzing website traffic and user behavior
- Improving our website’s performance and user experience
- Understanding which content is most valuable to our visitors
- Monitoring our website’s search engine performance
The personal information you provide through contact forms is used to:
- Respond to your inquiries about our products and services
- Evaluate equipment you wish to sell to us
- Provide quotes and pricing for equipment purchases
- Arrange equipment inspections, pickup, or transactions
- Provide customer support
- Communicate with you about your requests
- Maintain records of our business communications
Data Sharing and Disclosure
We do not sell, trade, or otherwise transfer your personal information to third parties, except:
- Service Providers: We may share information with trusted service providers who assist us in operating our website or conducting our business, provided they agree to keep this information confidential
- Google Analytics and Google Search Console: As described above, these services process data according to their respective privacy policies
- YouTube: Embedded videos are subject to YouTube’s privacy policy
- Legal Requirements: We may disclose information if required by law or to protect our rights
Cookies and Tracking Technologies
Our website uses cookies and similar technologies through:
- Google Analytics: Places cookies to track website usage and performance
- YouTube: May place cookies when you interact with embedded videos
You can control cookie settings through your browser preferences. However, disabling cookies may affect your browsing experience.
Your Rights and Choices
You have the right to:
- Request access to the personal information we have about you
- Request corrections to any inaccurate personal information
- Request deletion of your personal information (subject to legal requirements)
- Opt out of Google Analytics tracking by using the Google Analytics Opt-out Browser Add-on
- Control cookies through your browser settings
- Contact us with questions about this privacy policy
Data Retention
We retain personal information collected through contact forms for as long as necessary to fulfill the purposes outlined in this privacy policy, unless a longer retention period is required by law. You may request deletion of your personal information by contacting us.
Data Security
We implement appropriate technical and organizational measures to protect any information processed through our website. However, no method of transmission over the internet is 100% secure.
Third-Party Privacy Policies
This privacy policy applies only to our website. We encourage you to review the privacy policies of third-party services:
Children’s Privacy
Our website is not directed to children under 13. We do not knowingly collect personal information from children under 13.
Changes to This Privacy Policy
We may update this privacy policy from time to time. We will notify users of any material changes by posting the new privacy policy on this page and updating the “Last Updated” date.
Contact Information
If you have questions about this privacy policy, please contact us at:
CWR Resources, Inc.
191 University Blvd., Suite 723
Denver, CO 80206